About
The atelier is a room and a table
(001) Origin
Aemouma began the way most small labels do — with a garment that could not be bought anywhere, so it had to be made. What started as one coat became a pattern, and the pattern became a practice.
There is no team. There is no production partner. Cloth arrives in lengths of a few metres, gets drafted flat, cut on the table, and sewn on a machine that is older than the label. When the length runs out, that garment stops existing.
(002) Standing rules
- Made byOne person, start to finish
- Run sizeHowever many the cloth allows
- Lead timeTwo to six weeks for a commission
- RepairsFree, for the life of the garment
(003) On repairs
Send it back and it gets mended.
A split seam, a lost button, a worn elbow — post the piece back and it is repaired at no cost, however long you have had it. A garment that can be fixed is a garment that does not get replaced.